Beko : Inspirer un environnement de travail inclusif et sain dans l'industrie des appareils électroménagers

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Beko : Inspirer un environnement de travail inclusif et sain dans l'industrie des appareils électroménagers

Découvrez comment Beko crée un environnement de travail inspirant, inclusif et sain.

Beko
Beko

Beko est le leader du marché roumain des appareils électroménagers. Avec une histoire de plus d’un demi-siècle, il est devenu partie du groupe Arçelik à partir de 2002, et a depuis continuellement et de manière significative augmenté à la fois son chiffre d’affaires et sa capacité de production tout en intégrant la durabilité dans son modèle commercial.


  • Relationships
  • HR Practices

L'entreprise possède en Roumanie deux des plus grandes usines d'appareils électroménagers d'Europe continentale : l'usine de Gaesti, qui a produit plus de 42 millions de réfrigérateurs à ce jour, et l'usine de machines à laver d'Ulmi, la première usine Industrie 4.0 du pays, montrant des technologies de pointe en robotique, intelligence artificielle, apprentissage automatique et automatisation des processus. Grâce à ses réussites en matière de durabilité, l'usine d'Ulmi a été reconnue par le Forum économique mondial (WEF) comme l'un des centres de production les plus verts au monde et a reçu le statut de Sustainability Lighthouse, l'un des rares en Europe. Actuellement, l'entreprise exporte 84 % de sa production totale vers plus de 80 pays et emploie environ 4 500 personnes.

How do you actively engage your employees?

Creating an inspiring, inclusive, and healthy work environment is of utmost importance for our company. We implement employee development programs that incorporate the latest trends in technology and digitization, along with initiatives focused on physical and mental health, such as the Beko WellCare Journey. In addition, at Beko we provide training sessions so that all staff, including interns, subcontractors and temporary employees can contribute to the company's sustainability targets. We champion gender equality in technology through initiatives like Women inTech and Beko Women Community. Throughout 2023 we organized around 50 workshops for Beko employees on our workplace culture.

What are the most significant HR challenges faced by your industry today?

The white goods industry, like many others, is constantly looking for creating and sustaining inclusive workplace cultures and of addressing unconscious bias. Our HR efforts go towards fostering an environment where employees of all backgrounds feel valued, respected, and have equal opportunities for growth. The industry is also increasingly recognizing the importance of holistic health for employees - physical, mental, and emotional wellbeing. Stress management, mental health awareness, access to wellness programs are all critical areas that need addressing. Moreover, work-life is not just a personal need, it is a critical initiative that benefits businesses, employees, and society at large.

The home appliance industry faces challenges in attracting and retaining top talent, especially in fields like engineering, design, and technology. The intersection of DEI, employee wellbeing, and talent acquisition requires integrated HR strategies.

Maria Tătaru
Maria Tătaru

Human Resources Director

Could you share details about the teamwork activities offered to your employees?

Beko prioritizes teamwork for holistic employee growth and fosters an inclusive work environment through initiatives like Beko Women Community and Beko WellCare Journey. These programs tackle gender imbalance and promote well-being, showcasing our dedication to a positive workplace culture. Beko Women Community was established in 2020, empowers women professionally and personally while striving for gender balance in management through diverse projects and partnerships like workshops, cancer prevention campaigns, and mentoring programs. The Beko WellCare Journey was launched 2022, focuses on employees' well-being across seven dimensions, including physical and emotional health, fostering a healthy lifestyle and work-life balance. With both offline and online components, it provides comprehensive support for employees on their well-being journey.

Reflect on your experience with the Best Places to Work certification journey.

The communication throughout the certification process was characterized by a high degree of transparency and clarity. The team at Best Places to Work demonstrated a commendable level of professionalism, providing essential support for pivotal steps in the process. The comprehensive report furnished by the certification process serves as a valuable tool for companies to identify areas for improvement. The method employed, wherein strengths were underscored, is duly appreciated. The subsequent follow-up meeting proved to be enlightening and contributory to the overall evaluation.

What advice would you give to someone looking to implement the certification process for their organization?

The certification process involves an assessment of workplace practices and culture that provides valuable insights for identifying strengths and areas for improvement. The focus should not be on the immediate goal - getting the certification, but on creating a culture of continuous improvement and on authenticity. Every employee deserves to work in an environment where they feel valued, supported, and empowered to thrive. Treating employees fairly is not only ethical sound but also a strategic imperative for long-term success. Being recognized as a "Best Place to Work" brings great added value to a company beyond just the accolade itself. It signifies that the organization has successfully cultivated a positive and supportive work environment. This recognition not only attracts top talent but also enhances employee engagement, satisfaction, and retention. Moreover, it is an acknowledgement of the investments made in employee well-being, professional development, and work-life balance, serving as a reminder of the positive impact that prioritizing people can have on the organization.